Launched in 2015, Plaid for Dad raises awareness about prostate cancer and vital research funds to improve and save the lives of those affected by the disease. It has quickly become a fun and easy way for Canadians to celebrate dad and help the 1 in 9 men who will be diagnosed with prostate cancer in their lifetime. As the impacts of COVID-19 are felt around the world, our work cannot afford to slow down. That includes our ongoing investment into ground-breaking prostate cancer research that will improve and save lives.
Prostate cancer doesn’t stop being a life-changing and life-threatening disease in the middle of a global health crisis. Families facing this disease, and people who will be diagnosed in the future, still need your support.
We’re expecting thousands of workplaces and individuals from across Canada to Go Plaid through donations, fundraising and events. The Friday before Father’s Day (June 19, 2020) is officially designated as the day to wear Plaid for Dad. Participants will share photos online using the hashtag #PlaidforDad to show their support and help spread the word.
Discoveries and improvements in care must continue. We cannot hit the brakes on research that is on the cusp of saving lives or promising ideas that have just begun to take shape. The investments we make today in prostate cancer research are the lives we save and improve tomorrow and well into the future.
Be part of this incredible fundraising campaign! How will you Go Plaid for Dad?