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In 1936, Dale Carnegie wrote what is generally considered to be the first self-help book. Still a best seller due to its common sense advice on appealing to others and expanding the reader’s sphere of influence. In the “digital age” when most communication is electronic, be they tweets, email, texts or Facebook posts, some of Carnegie’s advice needed updating. Replete with suggestions to increase the reader’s online profile, and examples of successful digital initiatives, How To Win is a must read for anyone who seeks success in the online forum. (279 pgs)
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